About

Market Development Programme(MDP) is an initiative to bring awareness of Sahaj products & services to rural citizens and generate demand in the process. It is a monthly activity conducted at the CSCs or at the district level with lot of pre-event hype and promotions. The important factor that MDP programme tries to bring is a “cohesive bonding” between the sales team and the VLEs. The enthusiasm is contagious and everyone aligns to bring the best sharing of knowledge about the products to the rural customers. Market Development Programme also brings forth events that help to identify core customers and help them know and buy products from us. Events range from painting competition at schools and colleges to Life Insurance Awareness Camp at the RCC or at the CSC. Many of the MDP activities are inaugurated by famous personalities of the area and had been covered extensively in Media. As rightly said by Peter Drucker, “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth”. Market Development Programme fully believes in bringing innovation and thinking out of the box in designing creative applications. Be it the famous Sahaj Haat, Sahaj Day Out, celebrating “International Women’s Day”, E-Learning drive or Chak De India. Month after month, MDP Activities tries to bring product awareness and contributes significant amount in Organizational revenue.